In 2014 Wesley Eder began door knocking Proposition 215 Medicinal Cannabis Dispensaries throughout San Diego, Los Angeles and Orange County. As a 3rd Generation Wine and Spirits Distributor, Wes saw an opportunity.

Within the cannabis space, there was an overall lack of branding, marketing and merchandising. He was hungry for regulation. With recreational cannabis just a few short years away, Wes’ vision began to take form.

Wesley’s core objective as Shelf-Life’s CEO, is to responsibly communicate with shareholders, government entities, and the public. He ensures Shelf-Life maintains a high social responsibility wherever it does business.

Wesley upholds the company’s vision and mission, while evaluating the work of the executive leaders within the company.

Wes is tuned in to the competitive market landscape, expansion opportunities and industry developments. Assessing risks to the company, and ensures they are monitored and minimized.

Ultimately setting strategic goals and making sure they are measurable. Wesley Eder is our fearless leader, and he has a HUGE vision!